Yevgeniy Golota

Technology, Data & Digital Marketing

10+ years of experience in digital marketing and analytics, including eight years at Google. Now building software products and exploring new ideas in technology and AI.

Astana, Kazakhstan
Dubai, UAE

Projects Experience Education

About me

I have over 10 years of experience in digital marketing, data analytics, and technology, helping businesses make smarter decisions through research, data, and innovative solutions.

I spent eight of those years at Google, working in Moscow and Dubai, where I progressed from an intern to a Senior Analytical Consultant. I worked with leading companies across gaming, FMCG, automotive, pharmaceuticals, and technology, focusing on market intelligence, advertising effectiveness, and strategic planning.

Beyond analytics, I’ve always enjoyed building things. At Google, I developed a Search budget planning tool used by more than 1,000 employees worldwide, which later became part of Performance Planner in Google Ads. I also worked on forecasting models, dashboards, and analytical tools.

Today, I combine my experience in marketing and analytics with software development and research. I build independent software products and explore how technology and artificial intelligence can solve real-world problems.

Marketing analytics
Market intelligence
Financial analytics
App development

Experience

Financial analytics tool
2025–present
Independent project
- Building a native macOS application and a web version for financial analytics.
- Working on the product, data model, and development using Swift, Python, Go, TypeScript, and SQL.
Senior Analytical Consultant
May 2022–April 2024
· Dubai, UAE
- Supported sales teams working with more than 20 gaming advertisers, including Playrix, Nexters, MyGames, Wargaming, and Gaijin Entertainment.
- Prepared market research and forecasts for user acquisition, monetization, product launches, and expansion into new markets.
- Led a group of sales and development colleagues building dashboards and category benchmarking tools. Set up joint gaming market reports with AppMagic and data.ai.
- Prepared keynotes for Google Gaming Summit, Think Global APAC, Istanbul Gaming Summit, and Move.
Intern to Senior Analytical Consultant
January 2016–April 2022
· Moscow, Russia
- Joined as an intern in 2016, became an Analytical Consultant in 2018, and progressed to Senior Analytical Consultant in 2020.
- Built a Google Search budget planning tool used by more than 1,000 Googlers worldwide. It received Google’s internal solutions award in 2018 and later became part of Performance Planner in Google Ads.
- Supported client expansion across EMEA, LATAM, and APAC, and built models for YouTube and TV benchmarking and advertising budget allocation.
- Onboarded and managed analytical consultant interns.

Education

National Research University Higher School of Economics
2015–2017
Master’s in Business Informatics (E-Business)
Moscow, Russia
Thesis on advertising budget allocation in Google AdWords.
Tomsk State University of Control Systems and Radioelectronics
2010–2015
Specialist degree in Computer-Aided Design
Tomsk, Russia
Five-year engineering programme.

Additional training

Python ProgrammingStepik2022
Python for Data AnalysisSkillFactory2018
Digital, Big Data and Machine Learning for ManagersDigital Technologies School2018

Skills

Analytics

Media effectiveness
Forecasting
Budget allocation
Competitive benchmarking

Apps & gaming

User acquisition
Monetization
Market analysis
Market expansion

Tools & development

SQL
Python
Swift
Go
TypeScript
Spreadsheets
BI dashboards

Market data

data.ai
AppMagic
Sensor Tower
Similarweb
Semrush

Memberships & affiliations

ECDMA
E-Commerce & Digital Marketing Association
Senior Member
Guild of Marketers
Member
IEEE
Institute of Electrical and Electronics Engineers
Senior Member
Hackathon Raptors
Fellow
IAHD
International Association of Honored Developers
Member · Lifetime membership
IGDA
International Game Developers Association
Individual Member · Lifetime membership